When looking at advertising on search engines such as Google Ads or Microsoft Ads, having a deep understanding of the keywords to use in any search campaigns you run is vital. While simple on the surface, similar keywords can have wildly different search volumes, intent, and competition from competing businesses.
What is Keyword Research?
Keyword research covers the action of compiling lists of keywords that are relevant to your business based on research data generated through software available such as the Google Ads keyword planner, or through third party software.
It essentially works as the building blocks to a Google Ads search account, as the quality of your keyword list will most likely dictate the quality of your traffic.
Questions to ask yourself when looking at Keyword Research
While the process itself is a little too long and arduous to outline specifics here, there are some key questions to the consider when looking at keyword research in general:
- Where are the priorities when it comes to the list of keywords you have?
- How competitive and expensive might your keywords be?
- How relevant are your keywords to your business?
- How relevant are your keywords to your website content?
- How would your keyword list differ if you could apply an audience to it, such as retargeting previous visitors of your website?
Once you have your keyword research ready then it’s time to start tackling the campaign build.
If you have any questions about carrying out your own keyword research, or would simply like it taken off of your plate, then please do reach out.
Ben Robinson Online 